Digital Marketing Strategies to Make You Succeed

The 21st century is the age of digital excellence, the age of the “Creative Economy. People of all ages, shapes and sizes are armed with technological arsenals – mobile phones, Direct-to-home (DTH) television, the Internet, mp3 players and PDAs, to name a few. Marketers can ‘bombard’ potential customers with useful information using these mobile and interactive marketing technologies – digital marketing!

Digital marketing is often confused with internet marketing, but the latter is only a small part of the entire scale of digital marketing. Digital marketing uses two strategies – first there is the “pull” strategy, by which the company creates a web page, forum, blog, streaming audio/video etc., to attract customers who are searching for products, and then the “push” strategy, where information is directly delivered to the hands of prospective customers(via SMS, Podcasts, RSS feeds, phone calls, etc).

“Pull” and “push” have their advantages and disadvantages as digital marketing techniques. While “pull” digital marketing allow unrestricted file size, do not require customers to opt-in, and have low technology requirements for the company; “push” strategies are more personalized, offer detailed tracking of customer choices, and are more likely to result in an actual sale. On the other hand, “push” digital marketing strategies can be blocked, require customers to opt-in and allows them to opt-out, and require additional expense for delivery.

A good way to attract customers with minimal investment is through e-marketing, i.e. to design a well-organized, attractive website with an XML site map. This enables search engines to detect the site easily, and also makes it easy for people to navigate. A blog is an easy way to get online visibility, and constant updates on blogs keep them high in the search rankings. However, the other aspects of digital marketing strategy, apart from e-marketing must be given due importance. So, if stats show it is the only the first few seconds of an ad-campaign that ‘makes’ or ‘breaks’ a campaign, factors like viral marketing, e-mailers and other web-based steps should be well coordinated with mobile and other medias to result in an efficient strategy. So, alongside Internet, a digital marketing strategy would combine the platforms of cell phones, outdoor display boards and portable pod casting players to reach to the target user groups better.

A multi-channel Digital marketing strategy is far more likely to yield better results in today's world than a conventional marketing method alone. By creating instant information at people's fingertips, digital marketing strategies work to keep a business always on the customer's doorstep.

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