Venture Capital Invesments in the 21 Century

David Anthony believes the challenges facing our world today such as the financial crisis, global warming, and escalated political tensions have created an environment that magnifies the necessity for new and innovative technologies.

This creates an opportunity for more efficient technologies to help resolve our pressing energy issues.

David Anthony’s suggestions for potential innovators out there:


1. Focus on the Future: Pursue a field with a future. Many people falsely assume that the most future focused industries are telecommunications and IT. Actually, the more pressing industries are those that are related to creating renewable energy and decreasing our negative impact on the environment. Look for opportunities in solar and wind energy as well as electric cars.

2. Management First: One of the biggest indicators of the future success of a start up is the effectiveness and quality of the management team. Entrepreneurship is a challenging field. The amount of dedication and work required demands a dedicated team. Although the technology is the foundation of the company, without proper management the company will not be able to see the process through.

3. Marketing Matters: One of the largest challengers many technology startups face is understanding the importance of marketing their advancements to the public. Although the product may be revolutionary, in order to generate buzz and interest in the product, the principals need to effectively market and sell the product. This involves understanding the target market segments, creating dynamic marketing material, and establishing strong public relations with appropriate journalists and news sources.

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