Private Label Rights To Boost Your Business

I have to raise my hand an admit that it took me far too long to get into private label rights and resale rights products because I always thought that affiliate marketing was the simplest way to make money online. Eventually my mind was changed at a seminar I attended where they speaker preached that the best way to make a buck online was to find a niche and sell your own products. It certainly made me think because it was such a common sense approach to online marketing.

Leaving the seminar and during the drive home I was totally motivated to come up with a unique product that would make millions online. Next morning I woke up to reality, the hype of the seminar had faded and the cold hard fact that I’d never invented anything in my life sank in. The next thing that came to mind was that even if I did think something up it would take weeks, possibly months to develop it. Also my son is an accountant and he suggested that it could cost thousands to create and test a product and then I would need to spend at least thirty times creation and production costs to market it. I thought: “Stuff that!” And all my motivation from the evening before died on the spot.

Only thing left for me to do was contact a friend I’d met in an online forum; she seemed to know quite a bit about online marketing so who better to seek advice from? When she finished laughing at my dilemma she said: “Private label rights?”

Unsure of what the heck private label rights were I had to ask her to explain. Of course I knew all about Johnny Walker red label and black label, but private label was new to me, I asked her not to miss any detail.

She told a story of this magical land where people were so stupid that they worked all day developing new products especially for the online marketer. Then they sold rights of ownership, called private label rights, just so that dummies like me can buy the rights for a few dollars and pretend it was my idea all along. Suddenly I was starting to think like a full blown self-proclaimed internet marketing guru; you know the type: 99% ego and 1% originality.

That was almost two years ago and since then I have even taken some of these private label rights (PLR) products and set them up so that affiliates can sell them for me. This is great because it means that without paying a cent I have my own sales force and I can remain my usual lazy, unimaginative self and still rake in enough dollars to maintain my lifestyle of relaxing on the couch while others work and worry about the future of the planet and get all stressed out.

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